10 Best SEO Audit Tools Free & Paid

Back in 2012 Google unleashed it’s first Penguin update, designed to target what it considered to be ‘dodgy’ backlinks – In the world of SEO, chaos ensued. As we covered earlier, there’s often crossover between what’s seen as a ‘technical SEO audit’ and ‘website SEO audit’. Definitions vary and there’s a lot of scope for overlap in several areas.

• In any given year, content is added and/or removed from your site.
• The journey of a thousand optimizations typically begins with a single step – the SEO audit.
• For example, a page ranking for “best digital marketing agency in Toronto” should include location-specific service offerings, reviews, and contact CTAs to match local search behavior.
• Audi tools will flag issues as “required” or “recommended” to help you prioritize the fixes.

Content Analysis

If you’re experiencing any of these (or similar) issues and you haven’t done an SEO audit in the past six months, it’s likely time to conduct one. Retrieve page load speed data for your URL on both mobile and desktop, complete with scores for each. Lab data from the crawl highlights metrics like FCP, FID, LCP, TBT, CLS, and Speed Index. Each metric comes with a detailed explanation, identified problems, and solutions for how to fix them. Analyze content optimization elements like titles and descriptions for a proper Google preview. Ensure text length, code-to-text ratio, and word relevance are balanced to maintain clear, relevant content and avoid keyword stuffing.

Hopefully, fixing the issues in our SEO audit template will lead to some improvement. Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go wrong with a website. This is because sweating the small stuff rarely does much for your rankings. It’s better to spend 80% of your time fixing the 20% of things that matter.

Conclusion: Regular Free SEO Audits – Your Ongoing Competitive Advantage

With the daily check plan mentioned above, you can analyze up to 7,000 pages for each of your sites and up to 40,000 pages total per month. If you select daily checks and pay in monthly installments, your price is $39 per month. Less frequent ranking checks decrease the price but it also lowers how many pages you can audit per month.

You can see which ones are rising and which are falling, and by how much. For example, if I focus on SEO, YouTube, or backlinks, I can easily check their clicks and impressions. Topic clusters show me how well my keyword-based content categories are performing. Although I also use it for link analysis, typically alongside Semrush (as every SEO tool’s database is different, so it’s not a bad idea to use multiple if you can). These are all valuable insights that can help me form my own data-driven content marketing strategy. For example, “Jamaica vacation packages” drives 2.36K traffic and has a search volume of 188K.

Prioritize the optimization of these pages to further enhance their performance. This targeted approach ensures that your most valuable content is continually refined to meet user expectations and search engine algorithms. Consider the use of image captions during the SEO audit where applicable. Captions provide supplementary context for images, aiding both users and search engines in understanding the content and context of the images.

An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. Additionally, Google’s Mobile-Friendly Test can help you evaluate how well your site performs on mobile devices. This is a crucial aspect of UX since mobile-friendliness is a major ranking factor.

If you like this tool and want to explore some of the other ones we offer, sign up for a free HOTH account. Once inside of our system, you can see all of our tools under the main menu. The tool begins by analyzing how SEO Anomaly your keyword is used on the page.

Once you rank one of these pages on other keywords, focus on these specific keywords. If they are too similar, combine the sites to focus on one more keyword. See this example where different pages for the same keywords rank.

In a WordPress CMS, these should be easily editable on the page level for each of your web pages. You may need to work with a developer if you cannot find a way to easily edit them. Bypass robots.txt, follow blocked links, and include noindex pages. Collaborate with your team by sharing key SEO findings and exporting reports. Keep everyone aligned on strategies and ensure seamless client reporting.